時裝．有品　Fashion is cool

• 資深服裝設計導師整合多年教學、工作經驗，總結香港時裝業界概況
• 詳細介紹時裝設計過程，從原料分類、製作至銷售
• 中英俱備，集合大量業界專用詞彙，適合銳意投入時裝界讀者參考
• 大量香港有名品牌設計師專訪，分享他們的職業生涯及思想歷程
• 附豐富插圖，鉅細無遺交代時裝業界專門知識

所謂『設計』

——可滿足自己物慾的需要，藉着視覺的滿足、產品的包裝及效用來提高個人生活質素。

——可表現出社會資源的豐盛，讓民生感受到美、效率及科技快速的發展。

——以有限資源上提供一系統、方法或形式去滿足人類的生活，這可以是物質上或精神上的滿足。

服裝設計給予你的是甚麼感覺？過剩的物質主義？紫醉金迷的富豪生活？還是人類日常生活的必需品？為自己帶來滿足的娛樂或奢侈？

將創意化為實物，從無到有，把零碎的物料堆砌成一件華麗的襯衣，全賴專業而具無限創意潛能的設計師。設計的本質，可以是單純一種對夢想的追求，或是迎合市場的商業考量，更甚者，透過服裝表達一種理想抱負，道德觀念，以布料替代語言，剪裁透露情感。時裝界這行業到底是怎樣應運而生的？時裝設計師的概念又從何而來？

本書集結筆者專業行內知識，整合成這本關於時裝設計的參考書。在人們對時裝界既有的印象基礎上，更進一步的了解其中行業架構，設計理念，還有成衣的製作過程。

David Yeung

於香港的設計學校教授時裝設計十一年，穿梭世界各地，曾兼職任教英國學院。充滿教學熱誠，並深深了解業界實況及外人一般對時裝抱有的誤解。有見香港還沒有一本真正屬於香港人談論時裝概念的書，而每每需參考西方書籍，故決定編撰本書，作為一本講述時裝設計基礎的學術書。

I have known David while he was responsible for teaching fashion design at Caritas Bianchi.  Since I am the External Academic Advisor of the school, we had a lot of scholarly exchange.  During our acquaintance, David gives me a sentiment that he is a person that speaks his mind.  He once told me that he would go back to study one day, and after seeking lengthy advices from me in regard to the direction of his study then came the announcement of his departure from his teaching career after accomplishing one of their college fashion shows that he would commence his study in the United Kingdom.

I always know that writing a book on fashion was David’s biggest wish and in this regard, he had approached me several times for advices.  David had this idea years’ ago and then he called me up from out of the blue on 2 April this year from England asking me to help write a Preface.  Believing that it takes him 2 years to prepare his book, it should be well constructed, insightful and educational, coming from his background.  Seemingly there is no similar source book which contains a full comprehensive description of what fashion is to be initiated in Hong Kong.  Besides, it can be a good reference for those who have passion in fashion.

Coming from his background as a fashion design educator, and the lengthy discussions that I recalled, I can see that the book not only shows his professionalism; but as well conveys a message that fashion can do more “out of the box”; and also link up to social responsibility and not restricted to one’s interest but more.  I understand that his book has compiled a lot of his students’ work; which also reflects that their relationships, namely trust, respect and caring to their former teacher, are genuinely cohesive.

I hope those who buy this book can enjoy reading it.

香港理工大學紡織及製衣學系副主任及教授

Dr Raymond Au

花草植物猶如大地的衣裳，各種生物各在其位，柔合於大自然的循環節奏中，變幻出美妙和諧的景象。

時裝是一種生活的體現，時髦的衣飾、新穎的裝備、完美的修飾，展現出優雅、含蓄、前衛或是性感的，襯托出內有的氣質，配以時代的旋律，巧妙地將生活美化。

讓我們愛惜地球，熱愛生命，讓心靈也「時裝」起來，將美麗延續。

張路路小姐

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